“Social Media is not a media. The key is to listen, engage, and build relationships.”
David Alston
From 2022 to 2023 I helped building up the LinkedIn DACH account on TikTok.
To set up the LinkedIn DACH account on TikTok, the team turned to my friend Janine Bläser and me for creative input. Together we created a mix of fun videos, helpful tips from experienced creators and co-authored posts from several social media experts.
Since we had built up our Instagram and TikTok account to over 150000 followers within two years with the help of community management and storytelling, we were booked as experts and content creators.
It was very exciting for me not only to be behind the camera but also in front of it and to be involved in a real production, including sound, editing and directors, who all came together in Hamburg Altona. Together we discussed the next steps for the TikTok strategy and the go-live of various videos.