During the pandemic, I started working with a friend to expand my knowledge of content creation and social media marketing. We started on TikTok and it quickly developed into a daily hobby. We worked on building a community, read up on SEO and KPIs and finally registered a small business at the end of 2021. Social media is now my side job and I really enjoy pursuing different strategies, collaborating with brands and offering people added value through creative storytelling. To date (as of 2024), we have already worked with well-known brands such as Garnier, Pandora, Copenhagen Studios, Jo Malone, Netflix, LinkedIn, Zalando and Kapten & Son. We have also had clients from the food industry such as Seeberger, Bionade, Dunkin' Donuts, Edubily and MyBraineffect.