A new corporate identity for the
Field Day Festival
Challenge: create a consistent brand image and enable users to book tickets and get an overview of the festival in a simple intuitive way
We created corporate guidelines for a redesign we were doing at an institution. I chose the Field Day Festival, which at the time had a very convoluted and inconsistent look. Although my course was only about corporate design, I decided to take the task one step further and visualize an app for (potential) festival visitors and give them an overview of the acts and also design the checkout process when buying a ticket.
Before the Redesign
Some old flyers and line-ups of FDF
Old Field Day Festival Website
In a nutshell
Problem: an inconsistent appearance, no recognition value
Question: Which existing patternscan be adopted for the new corporate identity and how is the name"Field Day" defined in the first place?
Solution: Brand Guidelines, newCorporate Identity, Redesign
Client: University of Applied Sciences Mainz, semester project
Redesign
Field Day magazine
Out of the many different designs that the Field Day Festival 2016 had, I chose the blue stripes because, on the one hand, they have a sporty aspect, which a "Field Day" also reflects. Team spirit, challenges, and ambition. But above all: fun. To create a dynamic brand identity, I selected a cheerful red, which is combined with the blue. Music is never just black and white, but has many aspects and facets. That's why the festival is also playful, with colors and dynamic forms.
About the font: I chose “Orelega” for certain headlines and the logo, to keep the playful character the “Field Day” Festival has. I then combined it with “Montserrat”, a classic font for paragraphs and links.
Social media has become an integral part of our personal, as well as business, lives. So it is especially important for a brand to represent itself on the most important social media like Instagram, TikTok and Facebook. Since it is mainly young people who go to festivals, it is highly likely that they first check TikTok and Instagram before visiting to see which acts are coming and what special promotions are available.
Excerpts from the Guidlines